“Missing the Picture”… the “Complete Picture”…. of your Best Customers?
Your customer and lead lists are two of the most valuable assets you possess as you grow your business. But are they complete? Do they contain ALL (& up to date ) information such as Complete Postal address, email addresses, phone numbers, alternate phone number and other intelligent attributes that are all crucial to your ability to gain insights and to contact them via Multiple Marketing Channels. It is, therefore, crucial that this information be complete, up-to-date and accurate as possible. Performing this task is actually a specialty that we have been doing for 15 years. known as Data Appending and Data Enhancing services.
What Is Data Appending?
This is basically the name given to this task of ensuring that your customer and lead contact information is complete. We can “fill in the Blanks” adding missing pieces such as: Email addresses, Phone numbers ( Mobile or Landline), Household IP addresses and Demographics attributes such as Age, Home value, Age of Home, Net Worth and MUCH more.
The Importance of Keeping Your Contact Information Current
Marketing costs time and money, and as a businessperson, costs are something you try to minimize while, at the same time, maximizing your results from those costs. If you do a mailing to an old, outdated lead list, many of these people may have moved, which means plenty of wasted postage. Similarly, if you send an email out to a list with a lot of inaccurate email addresses, this increases your bounce back rate and might have your email perceived to be spam by email servers.
The same thing goes for trying to contact someone by phone as well. Having this information current may even indicate whether someone is a legitimate prospect for your business anymore. If you are a local service business and they’ve moved to another state, you need to get them off your contact list list, so you’re not wasting time or money.
Based in Lafayette Hill, about 30 minutes from Philadelphia, we update your lists as thoroughly as possible, Find and append missing information and Enhance by adding intelligent Demographic Attributes. With over 6,000 satisfied clients and over 24 years in this industry, we have the knowledge to revamp your list, so you are operating more efficiently when reaching out to potential buyers. Let our small business help your small business grow to new heights.