Is Your Data Causing You to Sink or Swim?
Your customer and lead lists are two of the most valuable assets you possess as you grow your business. As you run marketing campaigns, some people will buy right away, and some may simply make an inquiry to get more information. Both of these are tremendously important for future marketing efforts and in determining whether your small business sinks or swims in the long run.
These lists contain information such as a previous or potential customer’s physical address, email address, phone number, alternate phone number and other bits of data that are all crucial to your ability to gain insights into them and to contact them in the future. It is, therefore, crucial that this information be kept as up-to-date and accurate as possible. Performing this task is actually a specialty that you can contract out to what are known as data appending services.
What Is Data Appending?
This is basically the name given to this task of ensuring that your customer and lead contact information is accurate. You are able to hire services to simply do specific types of appending if you wish such as just email or phone number appending. It’s also possible to have a service update all contact information in your lists.
The Importance of Keeping Your Contact Information Current
Marketing costs time and money, and as a businessperson, costs are something you try to minimize while, at the same time, maximizing your results from those costs. If you do a mailing to an old, outdated lead list, many of these people may have moved, which means plenty of wasted postage. Similarly, if you send an email out to a list with a lot of inaccurate email addresses, this increases your bounce back rate and might have your email perceived to be spam by email servers.
The same thing goes for trying to contact someone by phone as well. Having this information current may even indicate whether someone is a legitimate prospect for your business anymore. If you are a local service business and they’ve moved to another state, you need to get them off your contact list list, so you’re not wasting time or money.
Contracting Out This Critical Job
You may be thinking that you will just keep your own lead and customer lists updated, but this would be a mistake. It takes time and effort to do this, and that’s time and effort that would be better spent by you serving your existing customers and thinking up new ways to market to get new ones. This is where data appending services come into the picture.
Not only do these services free you up to keep focusing on your business while performing this essential task for you, but they have specialized knowledge to help them get the job done more quickly and thoroughly. If you are in business in the Philadelphia area, Marc Publishing is a data appending service that can update your contact information quickly and affordably.
Based in Lafayette Hill, about 30 minutes from Philadelphia, we update your lists as thoroughly as can be done. With over 6,000 satisfied clients and over 24 years in this industry, we have the knowledge to revamp your list, so you are operating more efficiently when reaching out to potential buyers. Let our small business help your small business grow to new heights.