What are the Benefits of Data Appending?
If you’ve been in business for many years, you will have a fairly large list of customers, leads and contacts. At Marc Publishing, we realize how valuable this list is to your business and its continued survival. We offer data appending services to our clients in Bucks County, Montgomery County, Philadelphia and throughout the United States and Canada.
Just as it sounds, data appending means we add missing data to your lists of leads and customers that you’ve accumulated over the years. Additionally, it means updating this information to correct any that is no longer accurate, which can include removing bad phone numbers, email addresses or updating changes of address. There are several benefits to having a professional data appending service enhance your customer and lead list data.
More Information Means More Ways to Reach People
Incomplete data lists inhibit your marketing efforts. For example, you may have someone’s name, address and email address but not their phone number or any social media information. This automatically excludes being able to call them as a potential contact method. Depending on your industry and what you sell, a lead may need to be contacted several times before they buy, so the more ways you have to do this, the better your chances of closing the deal.
Less Wasted Time
Inevitably, your lead and customer data also becomes inaccurate as people move from one physical address to another or change phone numbers or email addresses. This leads to wasted time in the form of dialing wrong phone numbers, getting bounced marketing emails and returned mail. Time is one of your most valuable commodities, and you need your employees utilizing it as efficiently as possible to help you stay competitive.
Better Market Segmentation
Marketing campaigns that are tailored to specific demographic groups are generally more successful. This is one major reason that more information about your prospects makes it easier to turn them into customers. Their name, address, email address and phone number tell you how to contact them, but they don’t tell you anything about them.
Is a particular lead male or female? What’s their approximate income level? How old are they? This type of information enables you to engage in increased market segmentation with your data lists. You can more effectively target your marketing campaigns, which should bring about a significant increase in sales.
Every dollar spent on sending out a mailing piece to a bad address is a dollar that was completely wasted. Utilizing a quality data appending service is cheap compared to the money you’re undoubtedly routinely wasting by engaging in marketing efforts to outdated lead, subscriber and customer lists. There are some expenditures that end up being investments for a business that save them money, whether in the short-run or long-run, and data appending is definitely one such service.
If you’ve been in business for years and haven’t had your businesses contact data updated through a quality data appending process, it’s long past time to do so. At Marc Publishing, we bring over 24 years of experience in this industry to help revitalize your lead and customer lists and transform them into the goldmine that they should be for your business.
We also go a step further by offering customer cloning services. Basically, this means we’ll look at your existing customer data, discover who your ideal customer is and then deliver thousands more prospects just like them directly to you. This dramatically cuts the cost of acquiring new customers. Whether you need data appending of your existing lists or new customers or both, stop leaving money on the table by wasting time trying to market to people you’re not reaching.