What is the Importance of Data Appending?
As your company runs ad campaigns and other outreach efforts over the years, you accumulate data from leads and customers. For instance, one prospect may have had to submit their name, address and email address in order to subscribe to your company newsletter. Another might have input this information plus their phone number while placing an order with your business. A data appending service will help you maintain clean data by updating this information as well as augmenting it for you by adding demographic data such as marital status, education level, age and any other demographic information they can find.
Data enhancement is important because it enables you to better target your lead and customer lists for marketing purposes. This will also save you money. For instance, you’ll know not to waste money sending information about the latest toy your company released to someone without children. It also gives you additional ways to reach a potential customer because the new information that a data appending service provides may include additional contact information.
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New Homeowners Lists
It is known that new homeowners buy more in their first 6 months in a new place than they do for the next few years. Make sure you’re the one they’re buying from!
Email List Appending
Our data enhancement services can add telephone numbers, mailing addresses, social media ID, age, homeownership, home value, number of vehicles, number of pets and dozens of other bits of demographic data to your email lists.
Small Businesses Need Clean Data to Succeed
The growth of your business will, to a large extent, be dependent on the quality of the data you’ve collected with regard to any interactions between your business and contacts. If you run a service business and are dependent on local customers for your livelihood, wouldn’t it have been nice to know that the person you just wasted money sending out a mailing piece to had moved away a year ago? The ability to maintain clean data, particularly when it comes to prospects and customers, is critical for enabling your company to grow efficiently with a minimum of wasted time and money chasing down leads that are no longer qualified for your services.
Data Services Your Business Needs
If your business is in or near Chestnut, Manayunk, Northeast Philadelphia, South Philadelphia or West Philadelphia, we are practically in your backyard. Based in Lafayette Hill, Pennsylvania, we are Marc Publishing, and we offer the data enhancement services your company needs. In addition to appending your current lead and customer lists with new information, we can provide you with quality lead lists such as telemarketing leads, home improvement leads and other types of prospects to make your marketing efforts more efficient.
Your business runs and grows on the strength of its data, so please contact us at Marc Publishing, so we can help you maintain clean data that serves your marketing efforts as efficiently as possible. If you need new lead lists for a given industry, such as telemarketing leads or home improvement leads, we’re here for you. When you need us to update old information and incorporate additional contact or demographic data to your current lists, we are here to help you grow your business with far less wasted time, effort and money.